Our Top Casino Affiliate Programmes 2023

Casino affiliate programmes create a win-win scenario for both parties involved! In a nutshell, the affiliate provides a link to the casino, who in turn acquire a new customer. The affiliate then gets paid for their referral. And you, as player, benefit by finding what you're looking for without having to do the research yourself. The process is fairly straightforward, despite a few complexities. Read on below to learn more.

Our Top Casino Affiliate Programmes

1. CasinoFriday Affiliates

• 45% Commission rate
• No negative carry-over
• No hidden costs

CasinoFriday is a relatively new player to the market, so it’s excellent to see its AffiliateXE programme doing so well while offering reasonable terms and conditions. The site is a brand of 1Up Entertainment B.V., holds a Curaçao licence, and supports both traditional and cryptocurrency payment methods.

With AffiliateXE you can earn up to 45% commission, with the programme itself boasting glowing testimonials from their many partners. In addition, there is no negative carry-over and no hidden costs, offering an excellently smooth service throughout.

Sign up at CasinoFriday Affiliates

2. PlayAmo Affiliates

• Personal VIP managers for every partner
• 6 Brands to choose from
• No negative carry-over

PlayAmo is a giant in the industry, and its affiliate programme is just as impressive in nature! With more than six brands to choose from, partners have a single unified revenue streamm making things tidy and efficient by getting all payments from one place.

This Curaçao-licensed brand is owned by Dama N.V., supporting both cryptocurrency and fiat payments. Their affiliate programme provides partners with a personalised VIP account manager, making interaction with the company smooth and efficient. Payments are guaranteed on the 1st of every month with no negative carry-over involved!

Sign up at PlayAmo Affiliates

3. King Billy Affiliates

• 50% Commission
• No negative carry-over
• No hidden costs

King Billy has shot up the ranks of online cryptocurrency casinos, now becoming instantly recognisable amongst a new generation of crypto fans and players. Even so, traditional payment methods are also supported.

With two streams for fiat and crypto affiliates, King Billy’s Partners programme keeps things organised and simple to understand. Impressively, they offer up to 50% commission to their partners with no negative carry-over or hidden costs!

Sign up at King Billy Affiliates

4. LeoVegas Affiliates

• Instant brand recognition
• 40% Commission
• Top service from a top brand

With nine brands for affiliates to choose from along with the incredible brand recognition and respect that they hold, LeoVegas have quickly earned a top spot among their existing partners.

This renowned operator grants up to 40% earnable commission on sign-ups to their affiliate programme, with earnings being easily and conveniently trackable!

Sign up at LeoVegas Affiliates

5. BitStarz Affiliates

• Timely payments on the 1st of every month
• Revenue share payments in Bitcoin or Euro NGR
• No negative carry-over

BitStarz are a super early payer – you will find your commission paid directly into your account by the 1ˢᵗ of every month, and if that’s not a good incentive, I don’t know what is. The second biggest attraction is that this operator accepts both traditional and cryptocurrencies, which means that if you’re part of their affiliate programme, you’re really casting your net wide in terms of potential players.

As part of an affiliate network, you will be paid in revenue share based on Bitcoin or Euro NGR per month: check the payment models for Bitcoin, as they’re quite interesting. The highest payment tier stands at 40% and is earned with an NGR of up to 4BTC or over €20,000. Oh, and there’s no negative carry-over, either.

Sign up at BitStarz Affiliates

6. Casoo Affiliates

• Up to 60% revenue share
• Hybrid commission plans offering flexibility
• 30 Different deposit methods accepted

Casoo Casino’s affiliate programme brings a mature and fully featured selection of options to its partners. There’s a lot to convince affiliates to sign up here, whether it’s the impressively high up to 60% revenue sharing deal, their flexible hybrid commission plans, or the 35+ game providers supported on their casino platform.

Their affiliate site is full of outstanding testimonials from some of the top players in the affiliates industry, with the programme offering its partners an innovative progression system that rewards long-lasting relationships.

Sign up at Casoo Affiliates

7. 7bitCasino Affiliates

• Fiat and cryptocurrencies accepted
• CPA and Revenue Share Partnerships accepted
• No negative carry-over

7Bit are another of our favourite casino brands who have made a name for themselves as both an excellent casino first and foremost, but also a top cryptocurrency gaming platform. Their affiliate partnership programme offers incredible flexibility, having options for both a CPA-based or Revenue Share partnership.

This brand also has no negative carry-over from month to month, with players being able to make deposits in a variety of different payment methods designed to suit every preference. The brand is also longstanding in the industry, with almost a decade of experience having been set up in 2014.

Sign up at 7bit Affiliates

8. BetAmo Affiliates

• Timely payments on 1st of every month
• VIP manager for each partner
• Reliable brand managed by PlayAmo

Just like PlayAmo, BetAmo offers the same dependable and reliable experience to their partners. This means affiliates can expect reliable payments on the 1st of each month, along with a personal VIP manager.

MGA-licensed and widely well-reputed, BetAmo also accepts many deposit methods, making players’ payments easy and reliable. Don’t forget their impressive offering of games titles which are sure to entertain all kinds of customers!

Sign up at BetAmo Affiliates

9. PlayAttack Affiliates

• Excellent host of unique and recognisable Brands
• Up to 40% Commission
• No negative carry-over

PlayAttack themselves might not be well-known, but their impressive variety of casino brands sure are! From PlayFrank to SlotV and MrBit, these operators have made a name for themselves both inside the crypto casino space they started in, and outside of it!

Affiliates partnered with PlayAttack can benefit from up to 40% in commissions with no negative carry-over applicable. Their affiliate site also hosts a good range of glowing testimonials for prospective partners to browse through, so we encourage you to take a peek!

Sign up at PlayAttack Affiliates

10. BetVictor Affiliates

• UK-exclusive and prestigious brand
• Bespoke deals for each partner
• Reliable and recognisable brand

BetVictor is a prime UK-focused brand that comes with an equally impressive affiliate programme attached for its partners. Their brand offers customers and partners flexibility, given that they offer bespoke deals for each of their partner brands.

A partnership with BetVictor also means expert advice from their dedicated affiliates team. The brand offers both a sportsbook and a casino to its players, making it multifaceted and varied in its approach. So why don’t you give their tiered affiliate programme a shot?

Sign up at BetVictor Affiliates

11. FortuneJack

• Up to 70% commission
• Dedicated account manager
• No negative carry-over

FortuneJack have been operating in the casinos business for over 20 years. Partnering up with them on an affiliate programme is as reliable as it gets. The company has always been upfront about referral schemes being part of their long-term strategy, and go out of their way to make sure they only work with the very best.

Their referral agreements aim to offer the best quality to their affiliate partners and they expect these partner to return the favour. Consequently, they aim to offer the highest commissions in return for the fewest number of referrals. A tall order, but this operator’s reputation warrants confidence.

Their sub-affiliate commission isn’t anything to write home about, standing at a mere 2%, but on the plus side, there’s no negative carry-over. And commission percentages go up to 60%, so you do the maths.

Sign up at FortuneJack Affiliates

12. Casumo

• Instant brand recognition
• Up to 45% commission
• Tiered affiliate system

Casumo is another highly respected brand in all iGaming circles. Their tiered affiliate partner system is based on the number of converting players that a partner is able to provide to the brand, with those converting 40 or more players earning 45% commission on winnings.

The brand is also licensed by the UKGC and the MGA, leading to increased player conversions simply due to the trust that’s associated with these two renowned licensing bodies.

Sign up at Casumo Affiliates

13. Betsson Affiliates

• Up to 50% commission on certain brands
• CPA, Hybrid, and RevShare deals
• Lifetime deals

Betsson is impressively popular among the casino world, even more so in the sports betting space. Interestingly, despite their popularity, they do not have any negative carry-over clauses in their affiliate partnerships among their 16 brands on offer.

While each brand is individually negotiated, some offer up to 50% commission on their lifetime player affiliate deals. Partners can choose to negotiate for CPA, RevShare or Hybrid offers, making this user-friendly affiliate experience extremely flexible.

Sign up at Betsson Affiliates

14. Alpha Affiliates

• Up to 50% revenue share
• Timely mid-monthly payments
• MGA- and Curaçao-licensed brands

With five reputable casino brands under its belt – EU Slot, Loki Casino, Gunsbet, Webbyslot, Golden Star – a referral programme with Alpha Affiliates can only spell good stuff. The company operates under licences from Malta and Curaçao, so you are assured peace of mind and reliability. It sees over 500,000 players from some 38 countries and works with over 2,000 partners – all positive signs indeed.

The numbers add up to a potentially super lucrative affiliate deal: there is no negative carry-over, lifetime deals and revenue share are offered, and you can negotiate up to 50% commission.

Sign up at Alpha Affiliates

15. Twentyoneaffiliates

• Up to 40% commission
• 24/7 Affiliate support
• No negative carry-over

Good commission structures and a very user-friendly interface make Twentyoneaffiliates, formerly Fruity Affiliates, the perfect partner if you’re just starting out on affiliate deals. But it’s not just for newbies: this affiliate programme is a favourite with seasoned partners too.

On the technical side of things, affiliate partners benefit from an up to 40% commission rate based if partners reach an NGR over 30K, plus 24/7 customer support. The financial angle is just as attractive. There is no negative balance carry-over (unless the player generating the negative balance is classified as a high-roller), so you will be starting out your month in the black every time.

Sign up at Twentyoneaffiliates

16. Betiton Affiliates

• Up to 30% commission with this high-value brand
• Flexible CPA, Hybrid, and RevShare models
• Gigantic sports betting and casino brand

Betiton is known to players the world over, offering a sports betting product as well as casino. The instant brand recognition and high respect from players allows them to be a little more stringent and selective with their terms and conditions, offering an up to 30% commission on earnings.

Deals range from CPA, CPL, CPC, RevShare, or Hybrid models, making things extremely flexible in terms of revenue generation. Commissions are also tiered, based on the number of FTDs per month.

Sign up at Betiton Affiliates

17. Dunder Affiliates

• Up to 45% RevShare
• Malta, Curaçao and UKGC licenses
• CPA & Hybrid Deals supported

Earn up to 45% revenue share when promoting one of the highest-quality casinos that work hard at keeping their player retention scores high, so you know that customers will keep coming back for more.

Dunder provides a variety of payment methods and a wide range of games, meaning they've got something to offer to every single player. You'll also have the chance to strike CPA and Hybrid deals with the affiliates team.

18. Commission Kings

• Up to 45% Commission
• Offers sports, poker, casino, and horse betting
• Wide range of jurisdictions

Commission Kings offers four betting brands that focus on sports, online poker, casino and horse racing. These guys take the relationship with their affiliates very seriously: they have an entire team dedicated to working on referral programmes and to ensuring that both parties are satisfied.

What about the numbers? Commission Kings favour the sliding scale structure, and offer different figures for different brands, mostly within the 10% and 45% range. CPA Commissions can be negotiated on a case-by-case basis. Do note that there is negative carry-over; however, they do appear willing to discuss matters on an individual basis and to try and find an agreement that suits both parties, so don’t let this put you off immediately.

Sign up at Commission Kings Affiliates

How Do Casino Affiliate programmes Work?

At their most basic, such programmes are easy to understand. Any link that directs traffic to a third-party website in exchange for revenue is an affiliate deal, or affiliate referral. Simple, right?

Only, there is a lot more to it than that. Especially in today’s sophisticated world of iGaming, where many operators and other service providers work via casino affiliate programmes. Most iGaming companies, in fact, attract many new and returning customers after these are directed to them from other websites through affiliate agreements with the owners of said websites.

The whole system works on the basis of trust while keeping both the operators and the affiliates happy. The affiliates provide a useful service – informing interested customers about the best casinos to play at, presenting them with a carefully-curated list of options that all enjoy the trust of the affiliate recommending them.

Such affiliate programmes are the top reason why you don’t often see online casinos advertised in the normal manner. Affiliate deals ensure that the information is relayed to the target market.

All of this is carried out in a non-invasive manner that is likely to generate more interest. This is usually achieved through content that engages the imagination of the customer, such as useful casino reviews, the latest welcome packages, the best casino apps, information about special casino promotions, and helpful guides to popular games like live dealer blackjack.

The majority of casino affiliate programmes come with standard industry clauses and terms, so understanding these certainly helps paint a clearer picture. The following are some of the terms you are likely to encounter with respect to affiliate networks.

Negative Carry-Over in Casino Affiliate Programmes

Most affiliate programmes in the online casino industry involve a monthly payment based on the amount of clicks/leads that you generated. In the case of iGaming, the most common format is the number of players that were directed to a particular casino from the referring affiliate.

The numbers are calculated at the end of the month, and a payment issued. However, picture this scenario: let’s say that, as an affiliate, you referred a player who happened to make a killing on the slots last month. This player’s winnings will affect your account with the casino, as the winnings are marked as losses on your account.

The majority of casinos will deduct these winnings from the commission that is owed to you – this is what is called a negative carry-over. Now imagine that at the end of the month, you are owed $1000 in commission. One of the players you directed to the casino won $2,000. With negative carry-over, your account with the casino becomes -$1,000, which means that you will not be paid anything until the balance goes into the black again.

So, essentially, if an affiliate is unlucky enough to be ‘responsible’ for a mega win, in theory, it may be a very long time before it starts making money from that casino again, even though it may be directing customers to the website in the meantime.

Some of the best online casino sites waive the negative carry-over and will reset an affiliate’s balance to zero every month – naturally, these are the most lucrative deals.

Cookie Lifespan

Thanks to the recent GDPR updates, we are now all familiar with the idea of computer cookies, and the fact that they have nothing to do with the nicer cookies we snack on. How can cookies affect a casino affiliate program?

The answer is simple: a casino keeps track of which customer came from which site via the cookie that is stored on the client’s computer and that tracks the referral.

Sadly, cookies do not come with an unlimited lifespan. Most are set to an expiry limit of 30 days, which basically means that if you send a player to an affiliate website and – for example – they make a first deposit within 30 days, you will receive a commission for the referral.

What happens when the deposit is made after 30 days? Does this mean you don’t get any revenue? If that were the case, the situation would be very unfair. The cookie lifespan can be changed to a custom number by the Affiliate Manager. Unfortunately, there’s no such thing as an unlimited lifespan, but the cookie can be set to an extremely high number so that it doesn’t actually expire. The one that’s most quoted is 30,000, which is very close to 100 years, and so should keep you in good revenue for a long time.

Lifetime Deals

This is another term that you will commonly encounter as part of casino affiliate programmes. As soon as a customer clicks on an affiliate’s referral URL and deposits money, their identity is instantly connected to the affiliate. This means that, when the same customer returns to that website, the linked affiliate once again gets the credit and earns a commission. This is true even when the customer goes to the website directly.

This system works because a customer can only be linked to one affiliate. In this way, the affiliate pretty much gets a lifetime deal and, throughout the customer’s lifetime, any money spent on that website will earn the affiliate commission.

Commission Rates

How is the affiliate revenue calculated? This depends on the specific agreement, but the standard method is via a commission system. There are several ways in which this commission may be calculated.

Revenue-share

If the referral agreement is based on a revenue-share model, the affiliate will receive a percentage of the casino’s net revenue generated by referred players. This tends to be the model most favoured by affiliates, because it translates into long-term income.

From the point of view of the operators, it also works well as affiliates have all the motivation to attract quality players who will generate constant revenue for the casino. Percentages vary, of course, and most operators will negotiate individually with the affiliates. Typically, the agreement would range between 5% and 50%.

The longer the working relationship and the more trusted the affiliate, the higher the commission tends to be, and when an affiliate is really good at what they do the perks (such as no negative carry-over) kick in.

Cost per action

When an affiliate programme is based on this model, this means that the operator is offering a fixed rate for every player. The deal can include a reward for registration only, for first deposits, for satisfying wagering requirements, for second deposits, and so forth. Once again, the percentage depends on the individual agreements that are negotiated.

Mixed models

Negotiation is king in the world of referral programmes. Most operators will have a team of people involved in negotiations, who typically pull all the stops to makes sure they land the best deal possible.

Mixed models can include every type of revenue mentioned above, and maybe some more customised options too. In reality, the most popular model is a combination of revenue sharing and CPA, as this guarantees that both operator and affiliate are kept satisfied with the casino affiliate programme.

Finding the Right Casino Affiliate Programmes for You

Of course, in order to have a strong business relationship, you need to find the programme that is right for you. Well, the good news is there is no shortage out there, with more appearing all the time.

They all have their own quirks and advantages, meaning that while some programmes are better than others, whatever is best for you comes down to your personal tastes. All of these affiliate programmes have excellent casino features, which will bound to bring your players back for more.

Conclusion

Becoming an affiliate partner within the iGaming sector is a simple process and, in most scenarios, you can count on making some extra money with little work. All you need to do is complete the straightforward registration process, pick the best marketing tools for you, and let the internet do the work.

Reputable operators nowadays all have a professionally-set up affiliates management team that will help you with any questions. Other than that, the iGaming world is your oyster!