Novomatic Expects Ainsworth Partnership To Boost Asia Presence

NOVOMATICThe gaming machine manufacturer Novomatic AG which is based in Austria is looking forward to its partnership with Ainsworth Game Technology Ltd.

It is a leading slot machine supplier based in Australia. This partnership will boost the supply of slot machines in Asia.

Jens Einhaus, who is the Director of Novomatic has made the following statement in the press:

Both companies still have a rather small presence in Asia. Our focus was always mainly in Europe and from there we spread. Asia has so far not been on our list of priorities as compared to other markets.

Einhaus has further said that the main priority of the company is to expand the supply of slot gaming machines in South America and the United States.

The company in Asia is being represented by a distributor by the name Jade Entertainment and Gaming Technology Inc.

Fantini Research

There are more than 235,000 operational gaming devices housed by the company Novomatic. Apart from that, lottery terminals spread across 1600 different outlets like gaming parlours and casinos. It offers a supply of services to different gaming segments like for instance mobile gaming operators, casinos, lottery and sports betting.

As per the Director of the company, the gaming machines operating in Macau and Singapore were on the lower side in spite of being headline grabbing.

According to the reports of gaming regulator in Macau, there are approximately 15,800 slot machines in the city. As per the latest reports from Centre for Gaming Research at the University of Nevada in Las Vegas, the slot machine in Nevada is more than 10 times at 168,000 for the same period.

When it comes to Asia, Novomatic is working with Genting Bhd and the products are placed in different countries like Cambodia, Philippines and Vietnam. According to the Director of the company, South Korea tops the list for being the biggest Asian market and the company is looking forward to expanding its presence all over Asia.

Novomatic’s partnership with Ainsworth is pending approval for regulatory authority and according to the Director of the company, the deal will take place by the end of 2017. In the month of June 2016, the deal was approved by the shareholders of Ainsworth. During this time, 52.2 percent of the company shares were sold to Novomatic by the company owner Len Ainsworth.

As per Einhaus, the synergies between Novomatic and Ainsworth will be leveraged for the development of the product. A stall of Novomatic was put in a show organised recently at the Macao Gaming Show 2016 that showcased the products of Ainsworth.

International Casino Exhibition (ICE) is an upcoming event to be held in London in February next year that will feature products of both the companies. At the same time, the director of Novomatic highlighted that the sale figures of the company are on the rise in the current year. The company was able to register a record revenue of EUR 1.09 Billion between January and June.

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