North Jersey Ad Campaigns Begin As Referendum Approaches

New JerseyIn New York, two business interest groups have started advertisement campaign in order to oppose the forthcoming casino referendum in New Jersey. The voters in New Jersey are deciding whether casinos should be built outside Atlantic City which is the current gambling hub in the United States.

The casino operator Genting, New York Hotel and Motel Trades Council and New York Trade Union don’t want the casinos to be moved out of Atlantic City. For this, they have started funding marketing campaigns in order to influence the opinion of the public.

Opposing the proposal of moving the casino out of Atlantic City, New York Hotel and Motel Trades Council believes that according to the legislation of casino expansion it does not have any provisions to allow the casinos from blocking the organising initiatives of the union. At present, the union workers in New Jersey and New York represent this council.

Our Turn NJ

Peter Ward who is the Union President made a statement:

Our union has built a strong standard for gaming workers in the tri-state area, and until we have concrete assurances that those standards will be met, we will oppose any efforts to expand gaming into North Jersey. The close to 5,000 hospitality workers we represent in North Jersey, cannot support their families on empty promises, and we will not support any measure that fails to guarantee these critical standards are met.

The money spent in the ad campaign of the trade union for television will be up to six figures at the moment. But as the referendum date approaches, the figures may reach the seven-digit mark. This ad campaign is focusing that the law will remove the ability of the community to say no and New Jersey will have to experience the same fate just like Atlantic City.

Genting which is one of the international casino operators has made a group funding with people having the same business interests from Atlantic City against the casino referendum. The name of the group is Trenton’s Bad Bet and it commenced its ad campaign activities last week in order to oppose the referendum. If any casino comes up in New Jersey, Genting is likely to lose its revenue because it has a virtual casino by the name of Aqueduct Racetrack in Queens.

Trenton’s Bad Bet

Michael Levoff who is a spokesperson from Genting said that the group is opposing the referendum because it is going to affect business as well as families in New Jersey. As a result of which a lot of people in New York will lose their job. This casino operator company is fully dedicated to its involvement in the group’s ad campaign. Mr Levoff has further stated that the company takes up industry related issues at regular intervals of time; especially those ones that affect its partnership with the State government because they are solely dependent on the part of the company for revenue generation and jobs.

Jeff Gural who is the owner of a racetrack in New Jersey and also a New York City Developer wishes to build at least one of the casinos in New Jersey. For this, he is going to make advertisement campaign in favour of casino referendum. He believes that the casino in New Jersey will provide healthy competition to the nearby casinos and promote revenue to New Jersey.

Jay Stevens

Jay Stevens

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