Asian Gamblers Thronging to Australian Gambling Market

Asian Gamblers Australia

In the recent years, Australia has seen an unprecedented rise in the visit of the Asian gamblers to its casinos.

The people hailing from Asia, particularly from Mainland China are considered to be huge spenders and are regarded as an extremely valuable asset for the Australian casinos because they help in increasing the bottom line.

The rise of Asian gamblers travelling to Australian casinos is attributed to a number of different reasons. In this post, we are sharing the top 7 reasons as to why gamblers from Asia are flocking the Australian gambling market.

1. Tourism 2020 Initiative: It is a special initiative launched by the Australian government which attracts a number of people to visit this continent. The Asian market is one of the main markets Australian Tourism Department is focusing and the campaign namely “Tourism 2020” is reaping its rewards because a large number of people are arriving on the Australian shores. A number of different tourists from Asia end up spending their money and time in the Australian casinos during their vacation and holidays.

Macau2. The collapse of Macau’s VIP Market: Macau is regarded as the biggest gambling hub in the entire world and once it had made a revenue of 5 times as that of Las Vegas casino industry. But the industry of Macau has witnessed a significant decline because anti-corruption crackdown launched by Beijing.

The crackdown targeted the casinos of Macau and their VIP gamblers who contributed more than 50% of overall gross gaming revenue. Macau has experienced consecutive 26 months of gross gaming revenue decline because VIP customers are now travelling overseas in search of friendly casino sites.

Australia is one such country that many VIP gamblers are interested and they have chosen to travel to this part of the world.

Paul Phua3. Gaming Friendly Regulations: In the recent times, the casino industry of Australia is growing and is considered to be gaming friendly because of its liberal regulations.

Earlier this year, Crown Resorts, which is one of the biggest gambling companies in Australia have rolled out a red carpet and invited high roller Paul Phua to its Crown Melbourne facility.

Phua who was born in Malaysia and is linked with some illegal activities in underworld has been accused of running illegitimate sports betting operation. However, Phua was flown by Crown Resorts to Crown Melbourne as the casinos in Australia want several high rollers to be paying top dollar at the casino.

While Macau authorities pay special attention to money high rollers spend at the casino but the Australian casinos are not the least bothered in this regard.

4. The increase of Disposable Income amongst Asian Gamblers: While the global economy is shaking over the past 10 years, the Asian companies have managed to keep their economies in proper order. In the Asian countries, there is a large number of middle-class families and there is a significant growth in their income. This, in turn, allows them to spend their additional funds merrily and in some cases, people are able to increase their cash by playing at the casinos.

Victoria Australia5. A variety of Non-Gaming Opportunities: A number of Asian gamblers who visit Australia generally club their vacation along with their casino exploits. Australia is a great place to be because it offers a number of different non-gaming opportunities to visitors.

Many gamblers book a tour package where they see attractions with their family and engage in heavy gambling at the same time. The Outback, The Great Barrier Reef, Sydney Opera House and the Great Ocean Road in Melbourne are some of the popular tourist destinations.

6. Attractive Gaming Packages: The Australian casinos realise that they need to cater to the needs of the gamblers in order to emerge as a winner and global leader in gambling market. The VIP gamblers from Asia lookout for luxury accommodations, easy access to large sums of money, VIP gaming tables and other entertainment options after they finish playing at the casinos.

There are some casino companies like Crown Resorts and Star Entertainment that spend a lot of money to provide all-around facilities to the gamblers and develop specific packages for Asian market segment. Some initiatives include hire of table dealers who speak at least one Asian language and hiring staff who have been exposed to Macau style of gambling.

7. Aggressive Marketing Strategies: The casinos in Australia are competing with the different players across the globe who all wants to be a part of the profitable Asian market. Casinos in Philippines, Vietnam,  South Korea and Cambodia are looking to take advantage of Macau casino industry collapse in order to woo the Mainland China gamblers to gamble across the border.

The Best Sunshine Live Casino, Las Vegas Casinos etc are also targeting the Asian market. A large number of casinos in Australia are currently working with junket operators in Asia who act as a middle person and specialise in bringing the gamblers from Asia in exchange for a commission amount.

Jay Stevens

Jay Stevens

Hi, my name is Adam Jay Stevens. Welcome to Top10-CasinoSites. Explore the online casino world with my site.

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