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The Best 2024 Branded Slots and Where to Play Them

Branded slots are based on popular superhero characters, movies, and music. Keep reading to learn more about branded slots, and the best online casinos to play them.

What’s the Difference Between Branded and Standard Slots?

Branded slots are licensed games that focus on universally popular characters or subjects. The themes are often based on television and game shows, blockbuster movies, music, books, and fairytales.

There are a few differences between branded and standard slots. Branded slots often have unique special features of bonus rounds and similar gameplay. The RTP (Return to Player) tends to be slightly lower in branded slots compared to other real money slot games, ranging from about 0.5% to 3%. As with all slot machines, the wins are entirely random.

Many slot players believe a coherent narrative to the game is essential, which is why branded games have the edge over other slot games. With a branded slot title, especially for film- and TV series-based games, the storyline is already written in stone, and players will already be familiar with it; the Aliens slot is an example of an incredibly successful game. Even if players are only slightly familiar with the 1986 movie, they can still associate the story with saving the planet from an alien invasion.

Unbranded titles, on the other hand, have to develop their own storylines. This not only creates more work for the game developers, but also means that the players will have to get used to the game's characters and themes. Popular games like Starburst and Dead or Alive have compelling themes and storylines, but it can take players a while to get used to them.

Branded and licensed slot titles revolving around a popular movie are more likely to draw people in and tempt them to try the game, even if they aren't regular gamblers or slot fans, which is why they're known as some of the best casino games.

Where Can I Play Branded Slots?

Online UK casinos offer dozens of games to their patrons. For more winning potential, they come in a range of sizes and types. However, branded games in online casinos are making a splash and bringing casinos more business than was ever thought possible.

Branded slots first appeared at land casinos, rapidly migrating to online sites. Online casinos are making the most of branded slots as they are easily accessible to players; in fact, almost all casino sites offer branded slots today, with titles like The Invisible Man and Vikings among the most popular. If you sign up, you can also claim a welcome bonus to use with branded games.

What Are the Main Branded Slot Themes?

Branded slots have themes inspired by movies, television shows, music, board games, superheroes, and cartoon characters, making them instantly recognisable with a strong brand presence. Slot game developers offer many branded video slots with a rich source of original material to work with, leading to exceptional quality overall.

DC Superhero Slots

There are not many DC-themed slots on the market, so if you're a fan of the comics, now is the time to sit up and pay attention! This slot is from NextGen and plays on 5 reels with 25 paylines. With an RTP of 96.30%, you can leap into the world of DC comics and play alongside big names such as Superman, the Flash, the Green Lantern, Batman, Aquaman, Wonder Woman, and Martian Manhunter.

Movie-Branded Slots

Movie-branded games are among the most popular type, covering a wide range of movies and characters, and fitted with high-quality graphics, film clips, and official soundtracks. Notable examples include The Lord of The Rings. They are prime candidates due to their immense popularity and substantial monetary impact on the casino industry.

Music-Branded Slots

Music-branded games are casino games based on music, songs, rock bands, and concerts. While not as commonplace as movie or TV slots, there are many European casino slot machines based on musicians like Michael Jackson, Village People, Jimi Hendrix, Elvis Presley, and Guns N' Roses.

TV-Branded Slots

TV-branded games are based on television shows or series, with Netflix and Amazon Prime having made TV series more accessible through their streaming services. The long-story format is ideal for a slot game, creating a bond between the players and game characters.

What Branded Slot Types Are Available?

If you walk around a land-based casino or access an online casino, you will see a vast range of slot types. While almost all work in the same way, there are several different types of branded games as well. These are the most common kinds of games, including branded ones:

3-Reel Slots

3-reel slots are classic Vegas-style games with three reels. They use 1 to 5 paylines and are fixed or progressive. Typically, a single payline game has a three-coin maximum betting limit, while multi-payline games have the same maximum bet.

5-Reel Slots

Most new games released today are 5-reel. As the name suggests, there are 5 reels, and the games themselves have highly impressive visuals combined with thrilling gameplay. 5-reel slots can have from 5 to over 100 paylines and allow more than one coin per payline.

Megaways Slots

While 3-reel and 5-reel slot games usually have between 1 to 50 paylines, others are increased to 1,024 ways to win. Megaways slots, for example, have up to 117,649 winning possibilities. The trademark slot was first created by Big Time Gaming, revolutionising slot design. Unlike traditional slot games, the paylines are not fixed, and you can select them at random after a spin. You never know if you'll activate 4,000 or 40,000 paylines, which makes these games all the more exciting. Megaways slot machines are more common at online casinos now.

Bonus Slots

Bonus slots are games that use a video screen to display the reels and include bonus stages and features. There are countless games with free spins, while other types of bonuses include the Wheel of Fortune bonus and Pick Bonus games.

Which Developers Offer Branded Slots?

Software developers are constantly creating slot games. The most established slot developers provide a selection of branded games. Some of these renowned developers include Microgaming, Playtech, NetEnt, and IGT. Other names noted for their branded games include Novomatic, iSoftBet, Big Time Gaming, WMS, Play’n GO, Blueprint Gaming, Bally, Yggdrasil Gaming, and Barcrest.


NetEnt is one of the most recognisable slot specialists in the world, and it's no surprise NetEnt's hottest casino games are slots. There are branded slot games on offer, showcasing intense graphics and unique game feature add-ons. Jumanji is a NetEnt creation based on the movie of the same name. With a massive 36 paylines and 5-reels, there’s no shortage of wagering action in the wild jungles of Jumanji. The slot is the first to blend free spins with a board game.


Playtech is well-known for its range of licensed casino games, having agreements with MGM, NBC Universal, and HBO. The extensive Playtech catalogue includes games based on Monty Python’s Spamalot, Gladiator, The Pink Panther, The Mummy, and several Marvel-branded games. The popular Marvel movies have led Playtech to develop more high-quality slot titles based on iconic heroes like The Avengers, Iron Man, Wolverine, The Fantastic Four, The Hulk, and Thor.

Play’n GO

Play'n GO produces high-quality online gambling products, and operates from Vaxjo, Sweden. Since 2005, Play'n GO has released over 50 casino games in 30 languages. The games line-up is impressive, with regular new releases. Over the years, Play'n GO has attracted an increasing number of players.

Ash Gaming

Ash Gaming is a UK-based company, and a part of Playtech. Popular British television and movie-branded slots by Ash Gaming include Britain’s Got Talent, Life of Brian, and Little Britain, as well as titles based on game shows such as Who Wants to Be a Millionaire? Non-televised slot titles cover time travel, football, and fairytale themes.


NextGen has taken a business-to-business approach. However, their games are among the most innovative on the market, designed with winning animations and state-of-the-art graphics. The unique game features are a huge boost; you can find anything from free spins to double wilds, and multipliers to bonus games. Most of the NextGen games come with 5 reels and as many as 40 paylines. Notable branded games include The Mask and King Kong Fury.

Which Are the Most Popular Branded Slots?

There are hundreds of branded games spanning many themes and characters. The very first branded slot was the breakthrough Lara Croft. Microgaming released an updated version of the groundbreaking classic last year. Let’s take a look at a few stand-out branded slot games.

Lara Croft – Microgaming

An image of the Lara Croft Tomb Raider game

(Source: Netbet)

The very first branded slot was Lara Croft Tomb Raider, released in 2004. Microgaming released an updated version called Lara Croft: Temples and Tombs in 2019, whose graphics and features provide a more modern and aesthetically pleasing gaming experience. Betting ranges from €0.20 to €20 a spin, and there are no less than 243 ways to win a payout. The slot has high volatility, and the RTP percentage is 96.05%. When you do win, you win big!

Vikings – NetEnt

An image of the Vikings slot game

(Source: Playamo)

Vikings starts as a 5×3 grid game and expands as it progresses. If you activate Raid Spins, the grid grows to 7 reels and 5 rows, and results in 78,125 ways to win. Apart from the exceptional multiway feature, you get two bonus games – the Hotspot Bonus and Shield Wall – which both help you get your hands on stacked or cluster symbols. With a decent RTP percentage of over 96%, the maximum win of Vikings game by NetEnt amounts to 10,000x your stake.

Rick and Morty Megaways – Blueprint Gaming

An image of Ricky and Morty slot game

(Source: Energy Casino)

Rick and Morty Megaways is a Blueprint Gaming release based on the hit animated show of the same name. It has 6 reels and up to 117,649 ways of winning. There are four different free spins rounds, along with a gamble feature. It plays out like most other Megaways games, with the reels showing between 2 and 7 symbols; the more that appear on the reels, the more ways there are to win. Moreover, you can stake between one and ten coins per spin. The RTP percentage is 96.55%, with high volatility. The incredible winning potential is a top prize of 50000x your wager.

Who Wants to Be a Millionaire? – Ash Gaming

An image of the Who Wants to be a Millionaire slot game

(Source: LeoVegas)

Ash Gaming claims bragging rights for the brand licence of the popular slot. The game has a 5-reel, 50-payline layout and features Scatters, Wilds, Free Spins and even a progressive jackpot. The game show slot is available on mobile and desktop and represents the show faithfully. It has a neon-blue look together with a haunting soundtrack, helping to build the atmosphere.

Guns N’ Roses – NetEnt

An image of the Guns N Roses slot game

(Source: Betway)

NetEnt’s Guns N’ Roses is one of the most famous music-branded slots. The music-inspired slot is a tribute to the legendary rock band, and the exceptional graphics light up the reels as they spin. The random bonus appears during the base game, and the Encore Free Spins provide the experience of a lifetime. Wait until you see band members acting as stacked Wilds during the free spins! The game is an epic slot that is sure to remain one of the best for a long time.

Gladiator – Playtech

An image of the Gladiator slot game

(Source: Energy Casino)

Playtech's Gladiator incorporates a duo of bonus features: the Gladiator Bonus, where you select nine helmets that reveal instant prizes, and the Coliseum Bonus, a Free Spins round that gives you 24 free spins with 3x multipliers, additional Wilds, and extra Scatters.

Ted – Blueprint Gaming

An image of the Ted slot game

(Source: Slots Million)

Here’s one for the Thunder Buddies out there! Fans of the films will instantly recognise the foul-mouthed, beer-swilling studded bear, and now he has his own 5×3 slot. Packed with bonus rounds, Ted is a high intensity slot game with high variance.

Sabaton – Play’n GO

An image of the Sabaton slot game

(Source: Playzee Casino)

Play’n GO's branded slot Sabaton showcases the Swedish band’s music with a trademark branded slot that also conceals special functions. Sabaton has a lot to offer with its 5×3 reel grid and ten paylines. The game has a high volatility, and the jackpot totals 5,000 your stake.

The Goonies – Blueprint Gaming

An image of The Goonies Slot game

(Source: Novibet)

“Hey you guys!” Join the Goonies gang on another epic adventure, where players do their best to take home much more than One-Eyed Willy's gold. The Goonies slot comes with 20 winning paylines on this 5×3 medium volatility game, which is based on the 1985 movie. There are also plenty of bonus rounds and features.

Justice League – NextGen

An image of the Justice League slot game

(Source: Betfair)

NextGen's Justice League is a superior quality 5-reel, 25 paylines slot inspired by DC Comics superheroes. Once you hit the lucky reels, you join the superhero group. Superman, the Flash, the Green Lantern, Batman, Aquaman, Wonder Woman, and Martian Manhunter all await you!

Branded Slots Summary

The familiarity of branded slots is very appealing for many players, which is why they're very popular. We've all got our favourite tv shows, movies and music, so having the chance to see them in the spotlight of a slot game can be very exciting.


The first branded slot was Microgaming’s Lara Croft: Tomb Raider, released in October 2004.

You can play branded slots based on movies, music, sports, and television series. Playtech‘s Gladiator: Road to Rome, Microgaming’s Jurassic World, NetEnt‘s Vikings and Narcos are all notable examples, along with Batman v Superman: Dawn of Justice, Suicide Squad, and Justice League.

Branded slots, like most other slots, are available for free at online casinos.

There are many high paying branded slots. Rocky has a payout limit of 10,000,000 coins, while others go even higher.

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Jake Schembri

Jake Schembri

Author Expert

With well over a decade’s worth of writing experience under his belt, Jake has created content for some of the most prominent casino operators in the industry, most notably Betsson and Betsafe. He enjoys getting into the nitty-gritty of what an operator is all about, leaving no stone unturned when it comes to providing candid, comprehensive, and objective insights.


ticksEditor since: 2023
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