Smartphone Device Giving Boost to Social Gaming Revenues

Mobile Casino GamingIn the past two years, there has been significant growth in social gaming, and the trend will most probably gain a lot of momentum in this present year. In the first quarter of 2018, there has been 18% growth in social game revenues which comes to a whopping $1.27.

The main reason for this rise is heavy usage of smartphone devices for playing mobile-based games.

A Southern California based research company named Eilers & Krejcik has recently submitted a report regarding social gaming market.

As per the report submitted by them, Playtika is dominating the game market because it offers five crucial social game websites including Slotomania and CZR Casino. It is interesting to note that Playtika covers more than 25% of the social gaming market.

According to this social gaming research company, there has been a growth of 20% in the social game market in the past one year with a current market value of $4.72 billion. The majority of the revenue is from smartphone devices and tablet PCs. It corresponds to 25% rise in the market presence.

Social gaming is categorised as free playing gambling games comprising slots, table games, bingo and poker. The player concerned need to deposit a small amount of money for the virtual chips.

Social GamesFor 1000 chips, you need to collect $1 in your casino gaming account, and you can get started. Social gaming is prevalent among the youth, and it can generate a lot of revenue for the gaming companies and contribute to social gaming in return.

Amongst all the gaming companies, Playtika is the best performer that has earned $348 million in just first three months of 2018. In the past one year, this company was able to generate huge revenue worth $1.26 billion.

Social Gaming Companies Competing for Market Share

Aristocrat Technologies is the second best social gaming company next to Playtika. It has recently acquired Big Fish Games in January 2018 as a part of its expansion plan. In the 1st three months of 2018, the company was able to generate revenue worth $155.7 million. In the past one year, the company made revenues to the tune of $568.6 million and captures 12% of the social gaming market.

Scientific Games through its subsidiary unit SciGames Interactive is 4th in the list of gaming operators. It has earned $97.4 million in first three months of 2018 and controlled 7.7% of market share. Shortly, the company is likely to release an app called “Monopoly Slots Social Casino”, and it would enhance its overall share of the market.

Jay Stevens

Jay Stevens

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