Skill-Based Games Unable to Attract Visitors in Atlantic City Casinos

Atlantic City CasinosThe casinos in Atlantic City have been trying a number of different measures and other tactics to revive its business. Recently, one of the strategies implemented by the casinos over there was to introduce skill-based games for the players.

Leading the way was Caesars that installed 21 skill based machines across Bally’s, Harrah’s Resort and Caesars Atlantic City in November last year.

Unfortunately, the skill-based games were unable to live up to the expectations and failed to leave an impression. It was because of the poor performance of the pilot program initiated by Caesars Entertainment Corp. After 6 months, none of any skill-based machine was found on the gaming floor.

As per the casino officials, they had to remove the machines as they were incapable of generating any revenue. Even the cost of the vendor fees could not be covered.

Talking about skill-based gaming machines; it tests the winning skills of the individual player. However, the payout structure is more or less the same as compared to the regular slot machines. Under the pilot program, Caesars first installed “Danger Arena“. It is a first-person shooter game where the player has to shoot the monsters.

Video Game Gambling Machines Switched On In Atlantic City

The skill based games have been regarded as one of the important ways to attract thousands of prospective clients to the casinos. There is a drastic decline in the gaming revenue because the younger generation likes to play video games as compared to the orthodox gambling formats.

The slot revenue in the casinos of Atlantic City has dropped drastically. In 2015, the slot revenue was approximate $1.73 billion that came to $1.71 in 2016 as per official gaming data. Hence, the casino operators were in the process of exploring various other ways to increase revenue and one of them was to introduce skill-based games.

The pilot program initiated by Caesars was a complete failure. One of the main reasons was the skill-based machines were located along with the slot machines. It was difficult on part of the players to distinguish between them.

Melissa Price who is the Senior Vice President of Gaming Enterprise for Caesars Entertainment made the following statement in a press release:

We all understood that we were learning and experimenting. It was a big learning experience for all of us. People have to come find the games in a sea of 1,500 slots.

In spite of unable to generate any kind of revenue, Price said that approximately 71% of the play registered at the skill-based gaming machines were from the millennials. She further said that it was a difficult task to attract the attention of the players to the skill-based machines as they looked similar to the regular slots. She has however reaffirmed the interests of the casino in skill-based gaming machines.

GameCo is the company that installed skill based machines at the casinos in Atlantic City. Blaine Graboyes who is the co-founder and CEO of this company has said that he would continue working with Caesars Entertainment Group to create updated and new versions of skill-based casino games.

Jay Stevens

Jay Stevens

Hi, my name is Adam Jay Stevens. Welcome to Top10-CasinoSites. Explore the online casino world with my site.


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