SG Gaming Seals 7 Year Gaming Supply Deal with Ladbrokes Coral

SG Gaming LadbrokeThe United Kingdom branch of Scientific Games, SG Gaming, made a recent announcement about signing a seven-year deal with Ladbrokes Coral Gaming.

In this way, the company would like to continue supplying state of the art terminals, fresh content and industry renowned service to its customers.

Ladbrokes Coral is one of the biggest gaming companies in the UK and under this new deal SG Gaming will have to provide tons of gaming services, equipment and content. It is a perfect and massive deal for SG Gaming as it would now have to offer gaming services to more than 3500 Ladbroke shops across the United Kingdom.

This 7-year gaming supply deal will make use of Equinox 2.4 Terminals which is solely run and developed by Scientific Games. In December last year, Scientific Games launched the brand new terminals in the gaming market. Equinox Terminals are known for their modular design and state of the modern art features.

These gaming terminals would now have privacy mode for the players where people can enjoy private gaming on 15 inch V deck button panel. The new plan to implement the latest terminals is likely to start by the end of this year.

The final decision to sign the 7-year gaming supply deal with SG Gaming was agreed upon after new terminals were rolled out in 100 different Ladbroke shops. The customers were happy, and their response was quite positive. Hence Ladbroke was willing to sign the 7-year gaming deal with SG Gaming.

In a statement, Phil Horne, who is the CEO of SG Gaming UK, says:

“This deal – which is the largest in our history – comes during one of the most significant years ever for SG Gaming for product innovation as we have continued to work with our customers to develop and launch our biggest, most innovative and most exciting new product range to date, creating an offer that can help our customers adapt with confidence to the changing gaming environment.”

Ladbroke Customers to Benefit Immensely from the Partnership

The Chief Executive Officer of SG Gaming UK is very optimistic and happy with the 7-year deal as both these companies have worked together earlier and share a good rapport. As per him, this upcoming partnership will undoubtedly show their sound working relationship of the past and make it more profound and robust.

The Equinox Terminals would not only benefit Ladbrokes but also provide a wide range of gaming products that SG Gaming can offer.

The 7-year gaming supply deal between SG Gaming and Ladbrokes Coral will bring forth the commitment between these two companies. Customers now would get the best gaming experience. The UK Licensed Betting Office or LBO market is enormous, and Ladbroke has a significant presence in the market.

SG Gaming would now have a lot more to offer to its customers because of the new gaming products and sophisticated terminals.

Mark Chambers, who is the Retail Managing Director of Ladbrokes Group will be responsible for looking after effective player protection across all the terminals.


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